भूमिका के बारे में
We have strong organic traction in South India and need someone to accelerate it. As Growth Lead you'll own the entire acquisition funnel: SEO, SEM, social, affiliate partnerships, and email/WhatsApp lifecycle. You'll have budget authority and a direct line to engineering to ship growth experiments.
आप क्या करेंगे
Own all guest acquisition channels — SEO, paid search, social, and affiliate
Set up and run A/B experiments on landing pages and booking flows
Build the email and WhatsApp lifecycle communication programmes
Partner with engineering on growth features (referrals, loyalty, reviews)
Define and track funnel metrics: CAC, LTV, payback period
हम क्या ढूँढ रहे हैं
4+ years in growth, performance marketing, or digital marketing for a consumer product
Proven SEO track record — you've driven organic traffic at scale
Hands-on with Google Ads, Meta Ads, and at least one attribution tool
Analytical — comfortable pulling data from SQL or GA4 without hand-holding
Excellent written Hindi or Tamil is a plus for regional content